https://www.paulshearer.uk/nike-flow daily 0.75 2020-11-16 https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513324589-JCTB15FWV9S2N8JJZRO6/Nike_print.jpg NIKE FLOW https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513324598-0B7J6TQFT8VWE7MHNHIW/nike-martial-arts-small-18481.jpg NIKE FLOW https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513324602-3YX5FC3N7GG00PV4GM45/nike-bike-small-36237.jpg NIKE FLOW https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513324606-L733UX8NW9RLYL24OK73/nike-ice-skater-small-80754.jpg NIKE FLOW https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513324610-JS6H67K9LNVB9ZF9FATP/12dfm.jpg NIKE FLOW https://www.paulshearer.uk/qib-bank daily 0.75 2020-11-16 https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513340689-3PAUNHUCLS8XVDMMFB7F/Seatbelt.jpg QIB BANK https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513340697-7CVXICGHDCCY5U0JXIS0/seat1-1-696x984.jpg QIB BANK https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513340702-34EC8GESKNM2JOUH2D7I/seat211-696x984.jpg QIB BANK https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513340706-VFAVJNJ5CVNJAXD3ORZ1/seat31-696x984.jpg QIB BANK https://www.paulshearer.uk/latest daily 0.75 2020-11-20 https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410877-9JLDOERECQEOO13P3WLB/image-asset.octet-stream LATEST - Cannes Lions Grand Prix I have been lucky enough to have won 2 of these. But for some reason this seems extra special. https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410992-2KSYY3L3T1JPB597819K/IMG_4120.jpg LATEST - Cannes Lions Grand Prix I have been lucky enough to have won 2 of these. But for some reason this seems extra special. https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410997-DCMIJZBH33L1O09LRR9G/image-asset.jpeg LATEST - Twix Face Off Case Study https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513411001-FB8WQXJE1LO066JURNHY/image-asset.jpeg LATEST - An-Nahar's Blank Edition https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513411006-DRL2FXE8ZGUQ2SQD82KM/image.png LATEST - Berger Paints & BBDO's Truck Art Childfinder https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513411011-YUIJQHQ02AGAC8HROOIF/Screen+Shot+2019-08-06+at+4.35.30+PM.png LATEST - TOXIC FLAG https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410946-GGVJP0FZ84SECDB3YMT4/image-asset.jpeg LATEST - Hunger Proof Football https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410959-L6KUCAJCC7V1Y38EE2L4/Screen+Shot+2018-08-05+at+3.41.22+PM.png LATEST - BURGER KING | SUN FLAME-GRILLED WHOPPER https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410955-KDTC5HKYEG4I1UK2HYK6/image-asset.jpeg LATEST - LUCKY FACE https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410907-NEZ1MUMIGB5PTG0CLGKE/image-asset.jpeg LATEST - CIP, NASA & UTEC "Potatoes on Mars" Case Study https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410942-VWI7024AA1DIQ4CSZB72/image-asset.jpeg LATEST - Bully A Plant: Say No To Bullying https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410950-DDJ8HBWWEI8RW6JSNJGO/image-asset.jpeg LATEST - Spacesuit Collection https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410893-ZYJWCTLJ90RZ4LQDMZ07/F03_217-02936-TANGLED-KISS-1024x388.jpg LATEST https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410889-RD1WKO4CZUDR48QI3VI5/image-asset.jpeg LATEST - Are you afraid of flying? https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410898-U8DLSIY91ZQD45WYM9H4/Image.png LATEST https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410902-G3DIWIHOBUYOYHTVOGJZ/Tangled+MJ.jpg LATEST https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410912-5AZR6SAG5MDAT2ZAIV1Q/VW+APP+IDEA+FINAL-01.jpg LATEST https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410916-KM5JB3PGALKJ0S4P2PT8/VW+APP+IDEA+FINAL-02.jpg LATEST https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410920-028AK7K55689HNVGIVE0/VW+APP+IDEA+FINAL-03.jpg LATEST https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410925-K7MG2987AYKTTWRYNT2B/VW+APP+IDEA+FINAL-04.jpg LATEST https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410931-W0QA4X61WVG2PW4L8F1S/image-asset.jpeg LATEST - Reimagine Zahra's World - 1 x Shortlist - Cannes Lions 2017 https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410936-WWQCGU4T07Z44XIRZ0YC/100+years+of+Contour-1.jpg LATEST https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410965-GVE5B5JDI186OHI9QVWF/Coca-Cola-Bubbles-Glass.jpg LATEST - Coca Cola https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410969-J3I0GZFVUP0QEMC5PBB8/Coca-Cola-Bubbles-Bottle.jpg LATEST - Coca Cola https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410974-PY2SEEEZ3GF8OTHLXQK8/Coca-Cola-Bubbles-Cup.jpg LATEST - Coca Cola https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410979-K38VLN916W2SK2QPT7BM/The-Bulletproof-book-Branding-in-Asia.jpg LATEST - First ever Bullet Proof Book https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410983-5MZYY7TJ8UC8DXU1746X/Screen+Shot+2018-08-06+at+9.42.36+AM.png LATEST - Jennifer Aniston TV commercial A380 Emirates AirlineEmirates https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513410988-9OI717P5EUSHFG3CVJLI/Screen+Shot+2018-09-03+at+12.24.38+PM.png LATEST - 25% Less Cookbook https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1605513411020-GVG6T929ZY9EHAXY2FDZ/image-asset.jpeg LATEST - 25% Less Cookbook https://static1.squarespace.com/static/5fb230687fe46a0371edde2b/5fb230c27fe46a0371ede057/5fb230c37fe46a0371ede090/1605890793325/ LATEST - 25% Less Cookbook https://www.paulshearer.uk/new-gallery daily 0.75 2020-11-16 https://www.paulshearer.uk/social daily 0.75 2025-04-08 https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1742565794287-UU3Y1YCP7OLZN470Z481/image-asset.jpeg Social - Royal Jordanian Airlines' 'TRUMP' social Cannes Lion winning campaign This Social campaign brought customer data to life. It used many channels, including different types of social media ads, to celebrate their users and what was happening in their daily lives. We used humor to humanize its brand, bringing personal self-expression to the fore. This campaign involved: Subscribers and their personalized news data Tongue-in-cheek, social media posts that leveraged the news of the day. This data-driven approach created a cohesive all-social channel campaign that maximized visibility and leveraged user-generated content (UGC). They used news data for advertising, which drove existing and new users back to their website and app to give them more data. Genius! Users could also share their own data on social media directly so the brand could engage in sales. This style of user-generated content also extended to news feeds sharing their success data over the year, talking to their huge social media following. Overnight, millions of users became unpaid influencers and key brand advocates as they shared their opinions across social media. https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1742565794287-UU3Y1YCP7OLZN470Z481/image-asset.jpeg Social - Royal Jordanian Airlines' 'TRUMP' social Cannes Lion winning campaign This Social campaign brought customer data to life. It used many channels, including different types of social media ads, to celebrate their users and what was happening in their daily lives. We used humor to humanize its brand, bringing personal self-expression to the fore. This campaign involved: Subscribers and their personalized news data Tongue-in-cheek, social media posts that leveraged the news of the day. This data-driven approach created a cohesive all-social channel campaign that maximized visibility and leveraged user-generated content (UGC). They used news data for advertising, which drove existing and new users back to their website and app to give them more data. Genius! Users could also share their own data on social media directly so the brand could engage in sales. This style of user-generated content also extended to news feeds sharing their success data over the year, talking to their huge social media following. Overnight, millions of users became unpaid influencers and key brand advocates as they shared their opinions across social media. https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1742566383352-2VL76SUQ7XNE73UMXANB/Screen%2BShot%2B2020-11-24%2Bat%2B5.07.00%2BPM.png Social https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1742565794264-XNXRVW7HAZR3U5GNSEZZ/image-asset.octet-stream Social https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1742566714737-VLE8BUX77GAZ5E5QVD58/image-asset.jpeg Social - (NIKE) - RED. This social media and pr campaign was close to my heart. I worked with Nike to develop the red laces product and wrote and directed all of the material. Our aim was to use the power of Nike and its creative strength to make a difference. The campaign changed and saved lives. https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1742567180905-6N3K16ACNGU2LLXQHPTX/nike_laces_box_1.jpg Social https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1742567246751-P46X04BPGLJYYI4IUC6Z/image-asset.jpeg Social - Bully A Plant PR Case Cannes Lions Awards Cannes Lions 3 DUBAI LYNX 1 Silver If this is how a plant reacts to verbal bullying, imagine what it does to a child. To raise awareness around Anti-Bullying Day on 4th May, IKEA partnered with GEMS Wellington Academy in the UAE to conduct a unique social experiment with thousands of children. We set up a live experiment at a local school by placing two IKEA plants in soundproof glass box. Complimenting one plant with positive words, and bullying the other plant with negative words for 30 days. As the children interacted with the experiment each day, the drastic difference between the plants began to speak for itself - while the complimented plant continued to thrive, the bullied plant was visibly struggling, and looking dull with droopy brown leaves. Speaking discussion among students, parents, and teachers, even outside the classroom, while hearing their experiences with bullying along the way. https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1742632963972-2XQNZU0IE9QKWAEHE5JY/image-asset.jpeg Social - (NIKE) RED Athletes Lace Up to Save Lives https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1742633002820-QEMGQA1G0JB4T1KY2XU5/image-asset.jpeg Social - (NIKE) RED Athletes Lace Up to Save Lives 12 of the worlds biggest football stars will turn up at a studio to meet Bono. You have 1 hr to write and film a social video that will spread awareness of the fight against aids. Good luck https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1744015586615-VC48C2O60GYB4K0MWC27/image-asset.jpeg Social OVER 23 MILLION VIEWS. Not bad for a social post. https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1744015844839-DEOXBFT0H1QHCV85A7XR/image-asset.jpeg Social - Royal Jordanian Airlines' 'TRUMP' campaign https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1742567546431-XUQ0WR8T6X2GW2X121T1/image-asset.jpeg Social - Snickers / Snickers Hunger Insurance This social led campaign was designed to get results. By tapping into the social world or sharing we managed to drive sales of Snickers and bring on board thousands of new customers to the retail chain we partnered with. Proving that social does pay. https://images.squarespace-cdn.com/content/v1/5fb230687fe46a0371edde2b/1744016018374-P52HPB0BAD0OVY5QIWDW/image-asset.jpeg Social - Nike 'Lace Up. Save Lives.' 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