Awards

Dubai Lynx - 2 Silvers

Lürzer's Archive

IKEA is the go to place for anything you need to furnish your home. In such a transient region like the Middle East. The store is popular with locals and expats alike. The brand is well known for it’s clean, simple minimalist furniture all designed to make your home as clutter free as possible.

The brief was to create a brand campaign that celebrated IKEA being in the region for 30 years as well as cementing the brand as the number one store in the Middle East when it comes to home furnishing. The campaign needed to reflect IKEA’s design principles of clean, simple, minimal living.
Just like IKEA products, with this campaign we wanted to strip away any unnecessary clutter and keep the ads as simple as possible.

The final campaign consisted of three iconic ads based on the Arabic IKEA logo. Each execution utilizes the shape of the logotype to create a different environment found in most homes. Living room, bedroom and kitchen. The message is simple.